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THE STRATEGIC SHIFT FROM TRADITIONAL MEDIA TO ONLINE CONTENT DRIVEN MARKETING : A STUDY ON CONSUMER PURCHASING BEHAVIOR

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dc.contributor.authorRaisa Azad
dc.date.accessioned2026-08-10T09:57:52Z
dc.date.issued2026-04-23
dc.identifier.urihttps://repository.ulab.edu.bd/handle/123456789/1080
dc.language.isoen
dc.publisherBusiness Administration-BBA
dc.subjectDigital Marketing
dc.subjectContent-Driven Marketing
dc.subjectConsumer Purchasing Behavior
dc.subjectAffiliate Marketing
dc.subjectSocial Media Advertising
dc.subjectTraditional Media
dc.subjectInfluencer Marketing
dc.subjectRetargeted Advertising
dc.subjectConsumer Trust
dc.subjectLead Generation
dc.titleTHE STRATEGIC SHIFT FROM TRADITIONAL MEDIA TO ONLINE CONTENT DRIVEN MARKETING : A STUDY ON CONSUMER PURCHASING BEHAVIOR
dc.typeInternship Report

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