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THE STRATEGIC SHIFT FROM TRADITIONAL MEDIA TO ONLINE CONTENT DRIVEN MARKETING : A STUDY ON CONSUMER PURCHASING BEHAVIOR

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2026, Spring, ID-201011230, Raisa Azad.pdf (1.48 MB)

Date

2026-04-23

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Publisher

Business Administration-BBA

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Keywords

Digital Marketing , Content-Driven Marketing , Consumer Purchasing Behavior , Affiliate Marketing , Social Media Advertising , Traditional Media , Influencer Marketing , Retargeted Advertising , Consumer Trust , Lead Generation

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https://repository.ulab.edu.bd/handle/123456789/1080

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2026

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