Developing Micro Copies and Positive Reinforcements to Enrich User Engagement: An Internship Report on 10 Minute School

Abstract

The study investigates the effectiveness of the micro copies and positive reinforcements to determine how it increases user engagement in one of Bangladesh's prestigious Ed-Tech platforms, 10 Minute School. The Researcher was a Copywriter intern in the Product Team of 10 MS. His responsibility was to develop UX micro copies and personal reinforcement copies for the target users aiming to increase overall user engagement. He developed UX micro copies for all the platforms of 10 MS and positive reinforcement copies that are placed in critical places to engage efficiently with all types of users. The researcher has also conducted user researches and studied data analytics to understand the user demands as part of his job responsibility. Therefore, this study demonstrates how customized micro copies and placing positive reinforcement strategies in appropriate places enrich user engagement and usability of the digital learning platform of 10 MS.