A Comparative Study of Content Genre Preferences of Gen Z Across Local and Global OTT Platforms in Dhaka

Files

2026, Spring, ID-016189373, Naima Islam.pdf (2.4 MB)

Date

Authors

Publisher

Department of Business Administration-BBA

Keywords

Gen Z , OTT Platforms , Content Genre Preferences , Local vs. Global Platforms , Dhaka , Viewing Behavior , Drama , Comedy , Thriller , Content Quality

URI

https://repository.ulab.edu.bd/handle/123456789/1076

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