Developing Push-Notifications to Enhance User Engagement in an EdTech Platform in Bangladesh: A Morphosyntactic Study

Abstract

The aim of this report is to document the user engagement through Push-Notifications in UX Writing in a Bangladeshi EdTech Platform: 10 Minute School. A copywriter engages the users into a call-to-action with a Morphosyntactic Approach persuading them to take an action to increase user retention. Intending to interact with the users with interactive and conversational words the UX writer, the researcher, engages them into the experience. This study adopts a qualitative research framework that focuses on the users’ responses to the push-notifications sent through 10 Minute School’s Mobile App. The push-notifications of specific cohorts will be used to analyze the user engagement through an interactive style of UX writing. These notifications, written by the researcher, will be used as a source of data for this report. The push-notifications are written based on situations or cohorts which are precise and crisp that persuades a user to take an action. The morphosyntactic categories of the title of the push-notifications will be analyzed to study the click rates from the push-notifications in order to find out which category-front increases user retention. This study will investigate the morphosyntactic category-front in the push-notification titles of this EdTech platform which is using words or keywords to interact with its users. Words and phrases drive the users to take action. Aiming to establish an understanding of how these copies help UX writers to develop an improved user engagement with their users, this research will introduce effective push-notification strategies that increase user engagement through UX writing in 10 Minute School.